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The creation of a website
goes beyond adding a company
logo and supportive content
to every page. Your website
should reflect your organization's
business in a clear, concise
manner, extending your brand
identity and offering a unique
experience that differentiates
your business from competitors.
At Penchina, we work hard
to understand your business
and give you the tools to
identify your online initiatives
and see them to fruition…a
sound plan of action designed
to help your business achieve.
We first help you to define
attainable online objectives
and then we create an efficient,
effective solution that personifies
these goals. We present comprehensive
solutions that maximize the
potential of the Web medium.
The end result is a user-friendly
environment that encourages
interaction and promotes repeat
business.
At Penchina, we understand
your target market, your business
and your vision, and work
together to build an online
identity that complements
your existing communications
channels…one that capitalizes
on the benefits of this fast-paced,
ever-changing medium.
At Penchina, we have adopted
a five-step development process
designed to establish a firm
foundation for all projects.
The summary below describes
how a typical project requiring
business development, design,
and engineering might unfold.
I. Discovery
The critical first step
in our development process
is the "discovery"
phase, where we work to
define exactly what is being
built and the process for
its implementation. Here,
we formulate a business
strategy that will serve
as the foundation of the
project. At the end of this
phase, the client will be
presented with development
documentation that includes:
project scope, target audience
and user specification analysis,
deliverables, dependencies,
cost estimates, and technical
specifications. This is
the "blueprint"
for building your site.
II. Architect
Once project objectives
have been defined and solidified,
we work to architect a framework
for building the site, taking
into consideration all creative,
technical, and functional
requirements. Our concept
is tested through rough
sketches and flow charts
outlining the site structure
and user interface components.
III. Design
Once structural basics are
in place, we complete information,
interaction, and interface
design. Content requirements
are established and the
technology architecture
is refined. The workings
of a preliminary site can
now be seen at our project
extranet where the client
can watch the project progress
on a daily basis.
IV. Implementation
After most of the key collaborative
decisions are made, we begin
building the final product.
V. Launch
In this phase, your website
goes live! Your vision becomes
a reality to you and all
your customers. Contrary
to what you might think,
the launch phase is not
the end of your website
project, it's the beginning
of your project's life.
We work with you to ensure
your website is running
properly and effectively.
We help you measure the
success of your website
by comparing outcomes to
previously established success
criteria. If required, we
can also offer you extended
support.
Our process is the foundation
for a successful collaborative
effort. The interaction of
ideas throughout this established
process strengthens the client-developer
relationship and allows the
project to grow and fulfill
set goals and objectives.
This process is a partnership
and ensures your website project
will be a solid, effective
online tool.
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